Image source: Nintendo
Fans of Super Mario rejoice! The Super Mario Bros Movie will make its subscription streaming debut on Peacock next month, it’s been announced.
The film will come to the service, which is owned by NBCUniversal, on August 3. It will be accompanied by bonus features including cast interviews, a ‘lyrical video’ for Bowser’s song Peaches, and a Super Mario Bros Movie Field Guide which adds interactive features throughout the film.
Super Mario Movie Comes to Peacock Streaming
As previously announced in July 2021, Peacock secured exclusive access to all Universal, DreamWorks, and Illumination films, including The Super Mario Bros Movie, for the ‘pay one’ window. This window refers to the period after a film leaves cinemas and becomes available on subscription streaming platforms or TV channels.
Under the current terms of the deal, Peacock will exclusively stream the movie for the initial four months. Afterward, it will be made available to other streaming services like Netflix or HBO Max for a period of 10 months. Following this, Peacock will once again hold exclusive rights for the final four months.
The availability of The Super Mario Bros Movie outside of the US remains uncertain. However, considering the close relationship between Sky and NBCUniversal, with Peacock TV shows offered on demand, it is likely that NowTV will be the first to feature the film in the UK.
Since its release in early April, The Super Mario Bros Movie has amassed a staggering $1.34 billion at the global box office. It has now become the second highest-grossing animated film ever, surpassing Frozen ($1.28 billion) and trailing only Frozen II ($1.45 billion).
During Nintendo’s quarterly earnings call in May, President Shuntaro Furukawa mentioned the positive impact of the movie on the company’s core games business. He explained:
“For example, sales are growing for Mario-related merchandise, and there is a slight rise in activity for classic Mario titles that can be played through Nintendo Switch Online. In the long term, we think this will become a powerful touchpoint, turning people who have never really played games before into fans of Mario and Nintendo, and renewing the interest of people who used to play (on a Nintendo game platform) but are taking a break.”
